Each brand we operate serves a specific community with focused products and genuine expertise. We go deep, not wide.
PureKeycap started because our founder — a frontend developer and mechanical keyboard enthusiast — couldn't find keycaps that were genuinely worth keeping. Not just interesting, but well-made, honest in quality, with nothing to hide.
The name is personal. "Pure" is the founder's daughter's name — and it reflects exactly what the brand stands for: purity of intent, quality without compromise.
PureKeycap doesn't carry everything. Every keycap is hand-selected and individually detail-checked — surface finish, stem fit, color accuracy, material quality. Anything below standard doesn't ship.
The result is a shop for desk builders, detail lovers, and keyboard enthusiasts who know that the right keycap pulls a whole setup together. PureKeycap sells through its own Shopify store at purekeycap.com, shipping to 50+ countries worldwide.
Flagship brand of PureHaus Group — launched 2026
purekeycap.comHausPipes helps small and mid-size overseas buyers source HDPE and PVC pipe directly from verified Chinese factories — with on-site factory audits, pre-shipment QC inspection, and full logistics coordination.
The gap it closes is real: overseas buyers paying trading-company margins, receiving wrong specifications, or getting ghosted after deposit. HausPipes puts a technically fluent, Mandarin-speaking agent on the ground near the manufacturing clusters in Jiangsu — one accountable contact instead of multiple factories, forwarders, and inspection agencies.
The business is B2B and commission-based: 5% of FOB factory price, quoted separately from the factory price. No hidden margins. Buyers see both numbers. Factory audits and standalone inspection services are available at flat day rates.
B2B foreign trade venture — launched 2026
hauspipes.comBefore we build a brand, we ask six questions. All six need a strong answer.
Is there a customer or buyer group that genuinely cares about this category? Specific needs make stronger businesses.
Is the current market underserving quality-conscious buyers? That's where we can add real value.
Can we own the customer or buyer relationship through our own store, sourcing site, or service workflow?
Are customers or buyers distributed worldwide? We build global-first, not local-first.
Can curation and quality create a moat? We don't compete on price — we compete on trust.
Do we have deep enough knowledge to serve this community authentically? If not, we don't build it.